Why are bees driven, what motivates them?

/ Hugo Richardson / 1 Comment

We are told that insects were created by God on the fifth day (see Genesis in the bible).?

Clearly, Genesis’s account of creation is open to interpretation.?The six days of creation are not twenty four hour days but much longer periods, likely to be thousands to billions of years.

Bees evolved from ancient predatory wasps that lived 120 million years ago (please click on: Museum of the Earth).

Bees are attracted to the flower’s bright colours, patterns on the petals and the aroma of sweet nectar. However, what is fascinating is the fact that discoveries from 1960s onwards show they are attracted by an electrical charge. (please click on: “Bees can sense the electrical field of flowers“) .?Flowers are negatively charged and bees are positively charged.?Please see photo below showing bees feeding on erymgium giganteum or ‘Miss Willmott’s ghost’.

The electrical charges between the flower and the bees mean that the pollen can be seen to jump to the bees body, says Daniel Robert of the University of Bristol (please click on: University of Bristol).

In order to further interpret the electrical signals that bees are sensitive to, electrodes can be attached to the stems of flowers.?These electrodes can be attached to speakers and the electrical pulse can be heard.?This sound changes when the bee approaches as the bee has a different electrical signal.?David Attenborough describes this intricately in the following video: Electric Charge on Flowers and Bees.

The reason that I photograph bees is because the real science of bee flight was not entirely clarified until the 1990s.?In addition to the circular motion of the wings and speed of rotation, an article in the New Scientist reveals that there are also “tiny tornado-like airflows that form on the leading edges of their wings, known as LEVs or leading edge vortices” (please click on: New Scientist).?Also, trying to obtain a bee’s photograph in flight is a challenge as they move so fast! Please see photo of bumble bee flying towards rhododendron bush below.

Bees are an essential part of our existence.?They provide honey for cooking purposes and they make it possible for flowers and blossoms to produce seeds, fruit and nuts for example.

Bee photographs taken by Hugo Richardson,

hugo.richardson@image-memory.com

Mob. : 07476 343 777

Achieving Vision

/ Hugo Richardson / Leave a comment
You have a mode of transport, but what is the full plan?

Every journey starts with the first step. Rehearsals may be required if the planned destination is the delivery of a ‘performance.’

This is the case with the ‘Arts’ (a performance of a play, musical, film, ballet, poem or painting) and also with commercial endeavours. Sustaining increases in performance, in commercial terms, is an imperative for growth, success and even survival.

So this is an important ‘blog’ for the launch of Image Memory.

Image Memory is the fusion of a lifetime of art appreciation and over 30 years business experience in sales and marketing.

Image Memory seeks to support hospitality clients with their marketing plans through the addition of wall art, photography and installations to inculcate customer memories.

The vision for you to encourage customers can include a new art installation, a refurbishment programme or exhibition of art, for example. These are all good reasons for generating new and / or existing footfall and public relations activity.

For example, a Canadian author was inspired by a map of the London Underground, that hung on the wall of his grandmother’s dining room, to emigrate and live in London.

Hospitality venues can entice customers through a mixture of vectors including location, architecture, food, comfort, service, decor and ambience.

My father regularly took us to hotels he had stayed in on business, because he had been inspired by some or all of the above.

So what strategies do you have in place in 2022 to encourage new and repeat footfall within your hotel, restaurant, pub or guest house?

Who do you call when you want to redecorate or expand your venue?

We aim to work with and for photographers, artists, interior designers and architects to help you as a hotelier, restauranteur or publican inspire customer visits and re-visits through memory motivation.

Hugo Richardson DipM MCIM – 07476 343 777