Light-focused Photography

Dancing Brook Water

Dancing Brook Water

As a teenager, discussing the meaning of everything, the word ‘light’ seemed to encompass all that was needed both physically and mentally. For example, the more light that we shine upon a subject of contention, the easier it is to understand it and make a good decision. By increasing light on areas of knowledge, we increase our wisdom.

Light is electromagnetic radiation that is visible to the eye. But wisdom can be received from those people who are blind. So, the definition of light can also include the imparting of understanding: the teacher shed light upon a subject that I did not know about when I asked, and I understood; I received wisdom.

I strive in my photographs to achieve effects that motivate discourse.

So, now we are getting close to the inspiration behind the images on this site and the reason why thousands of years after the earth’s creation, we still want to see the qualities of light represented in art.

We are also drawn to the wonder of the light and events beyond our earthly home, through the Hubble telescope. The kaleidoscope of colours it reveals, together with the light received from the art I have seen in galleries, is the impetus for these photographic images.

The idea is that you look at these images and, potentially, see other pictures within them. The more depth they have, the more effective they are in what I am trying to achieve.

Silk Road

Silk Road

Some of my images have been very hard to photograph, in the form I’m looking for, as a finished article. Therefore, like most photographs, they are unique. I am continually exploring techniques to elicit mood reactions in the observer.

Smoke on the Water

Smoke on the Water

I hope that you enjoy the visual representations, as much as I have in trying to capture the different effects of light that we are immersed in each day.

The artist JMW Turner wanted to include all of the constituent elements required for life (fire, air, earth and water) in his paintings. He was particularly good at depicting light. He never stopped trying to convey light in his pictures and always lived close to the River Thames, because of the reflective properties of the water.

Portrait of Turner, engraved by W. Holl published 1859-61 Joseph Mallord William Turner 1775-1851 Transferred from the British Museum 1988 http://www.tate.org.uk/art/work/T06300

 

 

Achieving Vision

You have a mode of transport, but what is the full plan?

Every journey starts with the first step. Rehearsals may be required if the planned destination is the delivery of a ‘performance.’

This is the case with the ‘Arts’ (a performance of a play, musical, film, ballet, poem or painting) and also with commercial endeavours. Sustaining increases in performance, in commercial terms, is an imperative for growth, success and even survival.

So this is an important ‘blog’ for the launch of Image Memory.

Image Memory is the fusion of a lifetime of art appreciation and over 30 years business experience in sales and marketing.

Image Memory seeks to support hospitality clients with their marketing plans through the addition of wall art, photography and installations to inculcate customer memories.

The vision for you to encourage customers can include a new art installation, a refurbishment programme or exhibition of art, for example. These are all good reasons for generating new and / or existing footfall and public relations activity.

For example, a Canadian author was inspired by a map of the London Underground, that hung on the wall of his grandmother’s dining room, to emigrate and live in London.

Hospitality venues can entice customers through a mixture of vectors including location, architecture, food, comfort, service, decor and ambience.

My father regularly took us to hotels he had stayed in on business, because he had been inspired by some or all of the above.

So what strategies do you have in place in 2022 to encourage new and repeat footfall within your hotel, restaurant, pub or guest house?

Who do you call when you want to redecorate or expand your venue?

We aim to work with and for photographers, artists, interior designers and architects to help you as a hotelier, restauranteur or publican inspire customer visits and re-visits through memory motivation.

Hugo Richardson DipM MCIM – 07476 343 777